How to Start a Profitable Skincare Blog!

Beauty and skincare are one of those niches that will never really die out. Because I mean, who doesn’t want to look pretty? You’re almost never really going to see a person that doesn’t want to look attractive, or at least want to look presentable.

Heck, in today’s day and age, skincare is something that not only women do. Even some men do it nowadays(which is a good thing, mind you. Take care of your skin!).

With that said, if you’re planning on creating a hopefully profitable skincare blog, we got you covered.

Table of Contents

  1. Deciding on your niche
  2. Thinking of a blog name
  3. Creating the blog
  4. Picking a theme
  5. Creating your first blog post
  6. Submitting your blog to Google
  7. The waiting game
  8. Sharing on social media
  9. Monetizing your blog
  10. Final thoughts

1. Your skincare blog’s niche.

Obviously, your blog is going to be about beauty and skincare, but what’s it going to be about specifically?

Is it going to be about cheap and affordable skincare products? Expensive and the more “premium” products? Skincare using basic home products like cornstarch and such? Or just skincare products in general?

It’s really important to decide early on what’s your blog going to be about if you really want to target a specific audience.

Not only that, your blog’s specific niche could also reflect upon your blog’s name.

2. What’s your skincare blog going to be named?

Obviously, every single blog has it’s own name.

Assuming you haven’t thought of a blog name yet, think of something ‘different’ but at the same time easy to remember. You wouldn’t want your blog to sound too different to the point that your audience could barely remember what your blog’s name is. I mean, how would you get your audience to return to your blog if they don’t even remember what it’s called?

For some inspiration, think about those favorite blogs, YouTube channels, or websites in general that you frequently watch or use.

Remember to only use them as inspiration though, not straight-off copy them.

If you really can’t think of a clever name though, you could always use your name instead.

Converting it to a domain name

domain tlds

Ok, so what’s a domain name?

The domain name is the URL you type in your browser’s address bar when you’re planning on opening a certain website. When you want to use Google, you type in “google.com“. That’s the domain name.

If let’s say, for example, your blog’s niche is about affordable skincare products, and you want the name “affordable skincare“. Yes, that’s a really bad example I know as it’s very generic, but just as an example.

How do you convert it into a domain name? Simple. Remove all the spaces in between, and just add .com to the end: affordableskincare.com.

Simple, right? Not really.

Unfortunately, if you’ve thought of a really good domain name, chances are, somebody already owns that domain. If someone already owns the domain that you want, tough luck. Try to get your brain going and think of another one.

Don’t overthink it too much though, as your blog’s content is what mostly matters. Also, use a .com domain!

If you want to dig deeper onto choosing a great name for your blog, we have an article specifically for that: Can’t decide on your Blog’s Domain Name?

3. Creating the blog

For you to have an up and running blog, you’re going to need a blogging software.

For this, we’re going to use the ol’ reliable and best-for-everything website software, WordPress.

But I don’t know how to code and run a server?

Don’t worry. We’re in the age where almost anyone can start his or her own website without understanding even a single line of code.

That’s what website builders like WordPress are for, to make our lives extremely easier that you can create a blog really easily.

Where do I host my blog?

For our readers, we heavily suggest using Bluehost, simply due to the fact that it’s really cheap at only $3.95 per month.

Yes, it’s only the price of 2 Starbucks lattes a month. Also, once you pay for the hosting, they will start the WordPress blog automatically! You wouldn’t need any technical knowledge.

But, is Squarespace better? I just saw a YouTube ad and..

No. Just no.

If you’re thinking of using other blogging platforms, trust me, chances are, you’re going to regret it sometime in the future, and you’re going to be forced to move to WordPress.

We’ve already compared WordPress other blogging platforms like Squarespace in the past, and we’ve concluded that WordPress is far superior in every single category.

I know, we might be biased towards WordPress as almost all of our websites run on WordPress, but there’s a reason why most people use WordPress and not some other blogging platform. It’s simply the best choice out there.

4. Picking your blog’s theme.

Probably one of the most exciting parts.

You can simply head over to the Themes section of your WordPress blog, and you will be immediately greeted with hundreds and hundreds of free and premium themes for you to chose.

While a free theme will suffice especially when you’re just starting out, you can also purchase premium themes if you’re willing to spend the extra money.

For premium themes, we prefer purchasing them on sites like ThemeForest for great looking premium themes, in affordable prices.

ThemeForest

Again, take your time! Feel free to test out every single theme you see though, it’s almost as easy as changing wallpapers on your phone.

For a beauty and skincare blog though, since your blog is mostly going to be geared towards women(unless your niche is men’s skincare), probably pick a theme that looks kinda “playful”, with pinks and yellows and such. It’s completely up to you though.

5. Creating your first blog post.

It’s finally time for you to create your first blog post. Here are some tips:

  1. Before writing a blog post, think for yourself: “is anyone really going to search for this?“. If the answer is no, chances are, no one is going to find and read your blog post. If the answer is yes, on the other hand, the chances of people finding your article on Google is a lot more likely.
  2. Pick a decent title that’s interesting, but at the same time not too clickbait-y. No one likes clickbait articles.
  3. Though this completely depends on your blog’s niche, don’t write too formally. Most of the time, it’s best to have a casual style of writing. Pretty much just like talking to a person in front of you, instead of using the style of writing you would use when writing a project thesis. You wouldn’t want to bore your readers to death.
  4. Even if English is your first language, it’s really expected for you to make errors from time to time especially if you have a Usain Bolt speed of typing. To help prevent errors, install browser plugins like Grammarly to help you quickly detect grammatical errors and typos on the fly as you write your blog post.
  5. Keep your blog posts as in-depth and detailed as possible, but at the same time, don’t make them unnecessarily long. Take note, you’re writing a blog post, not a novel. But you’re not writing a pamphlet, either.

6. Submit your blog to Google

Of course, for people to actually find your articles on Google, your blog and blog posts need to be indexed on Google first. And for them to be indexed on Google, you need to submit them first.

If this sounds too complicated and intimidating to you, don’t worry. Submitting your blog and blog posts on the Google Search Console is fairly easy. You just log in to your Google account, copy-paste a code provided by Google to your blog, and you’re golden.

7. The waiting game.

Me waiting for my blog posts to gain traffic.

Blogging is a long-term game. It’s fairly rare to start a blog and to gain traffic immediately after a few weeks and months.

If it’s been months and your blog is still gaining little to no traffic, don’t fret. That’s completely normal. New blogs take mostly above 6-8 months before seeing a reasonable amount of traffic.

Of course, don’t expect to see traffic if your blog only has like 5-10 blog posts. The more blog posts you have, the more blog posts get indexed on Google; and the more of your blog posts get indexed on Google, the more traffic you could potentially get.

Think of blog posts like giving out those paper brochures or flyers in public. While giving out 10-20 brochures will give a bit of publicity to the business it’s advertising, giving out 50 to probably hundreds will give the business a lot more publicity.

Remember to not just randomly churn out blog posts though, again, make sure that people are actually searching for them, and make sure that your blog posts actually help educate and entertain your readers.

8. Share it on social media!

While waiting for your blog to be indexed by Google, why not share your blog on social media?

Knowing that you have some family and girlfriends on social media, they might help give your blog a significant boost by liking and sharing your blog posts for other people to see. They might even listen to your recommendations too!

While sharing your blog on social media won’t guarantee you to get a huge amount of traffic, it won’t hurt either.

9. Time to monetize your blog!

money blogging

The one that you’ve been waiting for.

If your blog is already gaining traffic after months of waiting and writing blog posts, congratulations! It’s finally time to reap the fruits of your labor.

There are multiple ways of you making money off your blog:

  • Using ad networks
  • Using affiliate/referral programs
  • Selling products
  • Selling services
  • etc

In this case, since you’re running a beauty and skincare blog, why not promote the products to your readers instead? This will probably be the most effective one for your blog’s niche.

Simply create an Amazon Associates account, and add affiliate links of certain skincare products to your blog posts, so your readers could also check out and buy the products you’ve been reviewing.

If the products you’re going to review aren’t available on Amazon, try checking the product’s website if they have an affiliate/referral program.

Take note that there are various ways on how bloggers get paid though, so you don’t have to solely stick to adding Amazon links to your blog.

Final Thoughts

If you really want to make blogging a source of passive income, the best thing you can do right now is to simply start.

Knowing how cheap it is to start a blog nowadays, you really have nothing to lose. Even if your blog ends up failing, you can use all of that knowledge you’ve gained from your first blog, to start a new but better blog.

Best of luck!

Leave a Comment