How To Start a Profitable Blog in the Philippines

When talking about passive income or making money in general, while blogging has it’s own advantages and disadvantages, blogging has been one of the most recommended methods of making money for the past few years due to it being heavily superior over other methods.

With that said, if you’re from the deep suburbs of the Philippines or maybe in the capital city of Manila and you’re planning on starting your own blog, this is the guide for you.

The Answer.

So, how do you earn money by blogging from the Philippines?

The answer is, pretty much the same way how you blog from anywhere in the world. You start your own blog, you do research, you create blog posts, and monetize your site once it has gained traction.

Starting a blog in the Philippines isn’t really different from starting a blog from anywhere in the world, whether you’re from the powerhouse countries like the United States and China, or whether you’re from the poorer countries like Venezuela and Africa.

Don’t know how to start a blog? Don’t worry. We created a quick step-by-step guide for you.

The Steps.

1. Decide on your blog’s niche.

Before you create your own blog, you first need to decide on your topic.

For better results, it’s heavily recommended that you actually pick a niche that you’re really interested in, or really knowledgeable in. Do you like customizing Android phones? Or maybe you’re knowledgeable in dieting and nutrition on a budget? It’s really up to you.

Note: Always take note of competition when deciding on a niche. You wouldn’t want to be picking “general” niches like fitness in general, finance in general, health in general, etc, as competition would be too high and it would be very difficult to compete against them as a solo blogger.

Instead, pick something more specific. Something probably like starting a podcast on a budget, traveling on a budget, technology for the tech illiterate, and such. Keep your brain juices going!

2. Decide on what your blog will be called.

domain tld

This could potentially be time consuming due to the amount of choices.

When picking a domain name for your blog, choose preferably something that’s:

  1. Preferably a .com domain.
  2. Not hard to type.
  3. Not hard to remember.
  4. Related to your niche.
  5. Doesn’t contain a hyphen( – ).

If you can’t decide on your blog’s domain name, take your time! It can even take up to a week in deciding for a great domain name. If you need time to decide, you can simply just bookmark this article on your web browser, and just come back to this after you’ve decided.

While you can change your blog’s domain name in the future, it’s going to be a huge hassle so it’d be preferable that you stick to the domain name you choose initially.

Also, don’t overthink it too much! While having a great domain name surely helps a lot, what matters most is your blog or website’s content.

3. Creating your WordPress blog

So, why WordPress?

To quickly sum it all up without boring you too much:

  • Anyone can do it, as you don’t need to have any coding and programming knowledge.
  • High customizability.
  • A huge repository of free and premium themes and plugins you can use.
  • A huge percentage of websites run on WordPress.
  • It’s one of the cheapest ways of starting a blog.

When using hosting providers like Bluehost, you’re only going to need to pay a measly $3.95 per month. Yes, it’s only the price of 2 Starbucks lattes a month. Also, once you pay for the hosting, they will start the WordPress blog automatically! You wouldn’t need any technical knowledge.

Friendly disclosure: we receive a commission from Bluehost when you use our affiliate link. This helps us keep this site up and running.

If you’re thinking of using other blogging platforms, trust me, chances are, you’re going to regret it sometime in the future, and you’re going to be forced to move to WordPress. We’ve already compared WordPress other blogging platforms like Squarespace in the past, and we’ve concluded that WordPress is far superior in every single category.

Bluehost’s payment methods:

  • Debit Card
  • Credit Card
  • PayPal

Note: If you currently don’t have access to any of these payment methods, you can just create a free PayMaya account right now, and just use their virtual debit card feature to be able to pay through the debit/credit card option.

To fund your PayMaya account, you can simply go to any Philippine 7-Eleven branch. PayMaya has their own guide on how to deposit money to your account here.

4. Picking your blog’s theme.

Probably one of the most exciting parts.

You can simply head over to the Themes section of your WordPress blog, and you will be immediately greeted with hundreds and hundreds of free and premium themes for you to chose.

While a free theme will suffice especially when you’re just starting out, you can also purchase premium themes if you’re willing to spend the extra money.

For premium themes, we prefer purchasing them on sites like ThemeForest for great looking premium themes, in affordable prices.


Again, take your time! Feel free to test out every single theme you see though, it’s almost as easy as changing wallpapers on your phone.

5. Creating your first blog post.

It’s finally time for you to create your first blog post. Here are some tips:

  1. Before writing a blog post, think for yourself: “is anyone really going to search for this?“. If the answer is no, chances are, no one is going to find and read your blog post. If the answer is yes, on the other hand, the chances of people finding your article on Google is a lot more likely.
  2. Pick a decent title that’s interesting, but at the same time not too clickbait-y. No one likes clickbait articles.
  3. Though this completely depends on your blog’s niche, don’t write too formally. Most of the time, it’s best to have a casual style of writing. Pretty much just like talking to a person in front of you, instead of using the style of writing you would use when writing a project thesis. You wouldn’t want to bore your readers to death.
  4. Even if English is your first language, it’s really expected for you to make errors from time to time especially if you have a Usain Bolt speed of typing. To help prevent errors, install browser plugins like Grammarly to help you quickly detect grammatical errors and typos on the fly as you write your blog post.
  5. Keep your blog posts as in-depth and detailed as possible, but at the same time, don’t make them unnecessarily long. Take note, you’re writing a blog post, not a novel. But you’re not writing a pamphlet, either.

6. Submit your blog URL and blog posts to Google

Of course, for people to actually find your articles on Google, your blog and blog posts need to be indexed on Google first. And for them to be indexed on Google, you need to submit them first.

If this sounds too complicated and intimidating to you, don’t worry. Submitting your blog and blog posts on the Google Search Console is fairly easy. You just log in to your Google account, copy-paste a code provided by Google to your blog, and you’re golden.

7. The waiting game.

Me waiting for my blog posts to gain traffic.

Blogging is a long-term game. It’s fairly rare to start a blog and to gain traffic immediately after a few weeks and months.

If it’s been months and your blog is still gaining little to no traffic, don’t fret. That’s completely normal. New blogs take mostly above 6-8 months before seeing a reasonable amount of traffic.

Of course, don’t expect to see traffic if your blog only has like 5-10 blog posts. The more blog posts you have, the more blog posts get indexed on Google; and the more of your blog posts get indexed on Google, the more traffic you could potentially get.

Think of blog posts like giving out those paper brochures or flyers in public. While giving out 10-20 brochures will give a bit of publicity to the business it’s advertising, giving out 50 to probably hundreds will give the business a lot more publicity.

Remember to not just randomly churn out blog posts though, again, make sure that people are actually searching for them, and make sure that your blog posts actually help educate and entertain your readers.

8. Time to monetize your blog!

indian rupees

If your blog is already gaining traffic after months of waiting and writing blog posts, congratulations! It’s finally time to reap the fruits of your labor.

There are multiple ways of you making money off your blog:

  • Using ad networks
  • Using affiliate/referral programs
  • Selling products
  • Selling services
  • etc

For an in-depth article on how to monetize your site, refer to this article: How do Bloggers Actually get Paid?

Frequently Asked Questions

How much do bloggers earn in the Philippines?

Pretty much the same amount people could potentially earn in any country in the world. The great thing about blogging is that every single person worldwide has the same earning opportunities, and all you’re going to need is a computer, internet connection, time, and some dedication.

How much can I earn?

Sky’s the limit. As long as there are people in the world that uses the internet, you could always increase your blogging income. May it be from continuing to build the blog that you own, or maybe you could also create new blogs in different niches to spread out your earnings.

If you want to earn serious money, you also need to take your blog seriously.

Is blogging a good career in Philippines?

Yes. You can do blogging while you work your day job, you can do blogging while you have a local business, and you can also do blogging as your main source of income.

Also taking note that the wages of some(or most) jobs in the Philippines are quite low, starting a blog can definitely help boost your income, or replace your job altogether. Trust me, it definitely feels great to be your own boss!

How many blogs are there in Philippines?

While it’s impossible to know the exact number of how many blogs are there in the Philippines, there are numerous decently famous Philippine-made blogs such as When In Manila, Katie Scarlett Needs Money, Pinoy Fitness, UNBOX PH, and a lot more! If they can do it, so do you!

What is the most successful Philippine blog?

Unfortunately, it’s pretty difficult to know which Philippine-based blog is the most successful as it’s very rare for blogs to publicize how much they’re earning.

Final Thoughts.

If you really want to make blogging a source of passive income, the best thing you can do right now is to simply start.

Knowing how cheap it is to start a blog nowadays, you really have nothing to lose. Even if your blog ends up failing, you can use all of that knowledge you’ve gained from your first blog, to start a new but better blog.

Mabuhay and best of luck!

Marc Justin

Written by Marc Justin

Wannabee investor, bipolarly-determined entrepreneur, esports enthusiast, ex-Android specialist turned Apple sheep, procrastination specialist.

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