Ah, domain names.
Domain names, especially good ones, are something that gets scarcer and scarcer as the days go by due to the number of people building their own sites, and the people who buy domains for future use.
Regardless if it’s your first name or not in building a blog or website, you’ll immediately realize how infuriatingly hard it is to think of a decent domain name. Heck, we spent weeks and weeks in thinking of a name and domain for this blog! So we totally understand the pain.
But anyway, even though it’s going to be difficult to think of a domain name, it’s definitely not impossible. And to help you, we’re going to give out or tips and tricks into deciding on a great and effective domain name.
1. Deciding on the proper TLD.
But wait, what is a TLD?
The highlighted text are what we call Top-Level Domains or “TLDs”.
- .com – the best choice out of the list. It has the best reputation and is used by websites in general.
- .net – not bad, but significantly less good than .com domains. Mostly used for websites concerning networking services.
- .org – better than .net, but inferior to .com. Mostly used by organizations(obviously), and non-profit businesses.
- country/state/city-specific domains – it can work well if you’re creating a blog or website about a specific country/state/city. (e.g. .ca for Canada-specific sites, .eu for Europe-specific sites,.com.au for Australia-specific sites, etc.)
While you can also use newer TLDs like .io, .blog, .xyz, .website, and a good number of other TLDs, .com TLDs are still going to be the best option in most cases; especially with blogs.
2. Use your blog’s niche on your domain
Having your niche on your domain name helps people searching on Google know that your blog relates to whatever they’re searching for.
For example, if someone is searching on Google on how to take care of Tulips, they’re more likely to click on a website that has a domain such as tulipgrowers.com or gardentips.com, rather than a domain that’s not much related like urbantravelers.com or something like that.
3. Keep it short and sweet
While some long domains might work in some cases, domains with a decent length are more preferable in 90% of all cases. Long domain names like investingforbeginnersaustralia.com are both quite hard to read, and takes years to type in.
Instead, use something like investingaustralia.com, or probably something like investingaustralia.com.au if most .com domain names that you’ve thought of are already taken.
4. As much as possible, avoid hyphens.
While having hyphens doesn’t matter that much when most of your crowd is going to come from Google search results, having a domain name without a hyphen is still definitely more advantageous in the grand scheme of things.
Reason 1: Some(or dare I say most) people have bad memory. If you have a website named indie-music.com, and someone liked your articles, they might end up going to your competitor’s website, indiemusic.com, the next time they’re planning on reading your content.
Reason 2: Hyphens adds unnecessary length to your domain when talking about it in person. Think for a second, what big and successful website you know has a hyphen in it? Exactly.
Oh hey, Mike! By the way, I’m building my own blog! Check it out! It’s called malaysian hyphen horror hyphen stories dot com!– Probably you
why the f*ck did you end up choosing such a domain name John? Didn’t you read Project Midas’ article on domain names? Lazy prick.– Mike
5. Avoid words that people sometimes misspell
Surprisingly, according to Macmillan Dictionary, quite basic words like “rhythm”, “entrepreneur”, and “grateful”, are some of the top 50 words that people frequently misspell. Now obviously, people who are going to misspell your website, might not be able to visit your website, which is wasted traffic; and wasted traffic, means potentially wasted income. You definitely don’t want that.
6. Still can’t decide on a good domain? Use some domain tools!
Domain tools, or domain name generators, is a tool we can use whereas you simply type in our blog’s niche, and it will spit out hundreds and hundreds of potential domain names for you to use.
While most of these tools will generate crappy domain names, it can definitely help in times of desperation. If you’re interested, check out NameStation.
7. Use your personal name
Hello! I’m Jane Doe, and welcome to my blog!– every blogger ever. at least be original.
This is definitely not going to be for everyone, especially for the people who don’t want to expose their personal identity on their blog.
- Fame and publicity(can also be a disadvantage) due to the heavy emphasis on your name through your website’s name.
- Your name is your own brand. Especially if you’re planning on doing conferences and speeches in the future, this might be a great choice.
- People are likely to trust your content more. Simply due to the fact that you put your name out in public, hence you’ll get to be accountable for the legitimacy of your content.
- Fame and publicity(can also be an advantage) due to the heavy emphasis on your name through your website’s name.
Take note: While you can use your name as your blog/website’s domain, you don’t really need to use your real name. Some bloggers use an alias or pseudonym instead, to protect their identity.
After reading this slightly-lengthy article, regardless if you’ve already decided on a domain name or not, don’t focus too much on your blog’s domain name. While having a good domain name helps a lot, the success of your domain still mostly depends on the content you’re making. Spend more of your time writing blog posts, and researching what articles to write instead.