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Are Gaming Blogs Profitable?

In the past decade, with games such as Fortnite and other battle royale games gains popularity, and also with mobile gaming being a thing already, it is said that video games could be a $300 billion industry by 2025. That’s pretty big if you ask me.

With that said, are video game blogs profitable?

The Answer.

Yes. Almost every single niche blog can be greatly profitable and that includes gaming blogs. Though this is completely assuming that you actually manage to grow your blog’s traffic, and you know which products to sell to your readers.

Also, as we said earlier, the video gaming industry can significantly grow a lot higher from here. Hence, if you manage to grow a gaming blog early on, you potentially could make a lot of money in the long term.

The Growing Industry.

Photo courtesy of Dota 2 The International

It’s no doubt that the gaming industry is in an uptrend in the past few years, especially knowing that you don’t even need a computer or gaming console now to be called a “gamer”.

Today, unless you want to play resource-heavy games and games that demands high hardware requirements, all you need is a smartphone! And while smartphones aren’t necessarily cheap as the higher-end flagship smartphones can definitely be expensive, chances are, you already have a smartphone right now anyway.

Knowing the fact that video games are more accessible to everyone through smartphones, it’s a safe assumption that the industry will continue growing for a while.

The Pros and Cons of a Gaming Blog

The Pros

  1. The gaming industry is a growing industry, hence if you have a gaming blog right now, your potential traffic could still increase significantly in the future.
  2. Due to the COVID-19 pandemic, a good number of people might be inclined to spend their time at home playing video games instead of going out due to the fear of potentially getting infected by any virus or illness.
  3. A high potential of making money due to the big variety of products to sell to your readers through affiliate links.

The Cons

  1. The gaming blog industry can be quite competitive. If you want to succeed, you need to find a specific gaming niche that’s less competitive.
  2. Products can be expensive. Some of the products you would be selling to your readers include gaming laptops, gaming computers, expensive peripherals, and such. Though of course there are also affordable products you can sell.

What gaming affiliate programs can I use?

Choosing the right products to link to on your blog is really important. Since the best products to link to completely depends on the blog topic, here are some great gaming-related affiliate links you can take advantage of.

1. RazerStore Affiliate Program

I mean, who doesn’t like Razer products? Though they can definitely be pricey, they produce great products that will do well with heavy gaming. Though it will definitely be harder to sell laptops through affiliate links, you can add affiliate links to their gaming mice and gaming keyboards instead.

RazerStore Affiliate Program: https://www.razer.com/affiliate

2. SteelSeries Affiliate Program

While Razer might be the current king of gaming peripherals, adding affiliate links to SteelSeries gaming peripherals might also be great as their gaming peripherals are mostly more affordable than Razer’s.

SteelSeries Affiliate Program: https://steelseries.com/affiliate-program

3. WTFast Affiliates

Depending on what country you’re in and what internet service provider or ISP you’re using, lag can definitely be an issue. Services like WTFast might be able to help your readers in some cases.

WTFast Affiliates: https://www.wtfast.com/en/affiliates/

4. Nitrogen Sports Affiliate Program

Potentially the most profitable affiliate program of the bunch.

With the gaming industry going up, so is gaming tournaments. DOTA’s 2019 tournament, The International 2019 itself, has a whopping total tournament prize pool of $34.3 million.

And that’s just one game! Add in CS:GO, Fortnite, and League of Legend’s tournaments, the potential number of watchers and people interested in these tournaments in general is huge.

Hence, with the huge numbers of people watching gaming tournaments, there will also be a lot of people wanting to bet on these games. Here’s where Sports and eSports betting platforms like NitrogenSports comes in.

Nitrogen Sports Affiliate Program: https://nitrogensports.eu/

5. G2A Marketing

Unfortunately, since Steam is such a huge platform already that they don’t even need the extra advertising from bloggers and influencers.

Fortunately, platforms such as G2A exist where people can buy and sell game CD-Keys, in-game points and currencies, gift cards, and even electronics.

G2A Marketing: https://www.g2a.com/marketing/

So, should I start a gaming blog right now?

Though of course there’s a chance of your blog failing, as businesses, in general, aren’t guaranteed to succeed in the first place, why not? Starting a blog today is simply really cheap and really simple that almost anyone today can have their own blog or website.

The beauty of blogging is that if your blog ends up failing for some reason unless you spent money on a lot of unnecessary stuff, you wouldn’t lose that much money. And not to mention that the knowledge that you can gain concerning blogs, SEO, websites in general, and writing articles, is totally worth the money.

Also, on the positive side, if your blog actually becomes successful, the potential amount of passive income you can earn could potentially be really high.

Marc Justin

Written by Marc Justin

Wannabee investor, bipolarly-determined entrepreneur, esports enthusiast, ex-Android specialist turned Apple sheep, procrastination specialist.

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